Add your Instagram or TikTok handle — no password. Your public videos, views, likes and followers refresh daily. YouTube Shorts come in through a YouTube Studio export; Meta Business Suite and TikTok Studio exports add saves, shares and follows.
About Followlly
Followlly is a short-video research tool for Instagram Reels and TikTok. It samples your niche about once a week, re-checks your competitors every 2–3 days, finds the videos that outperform, explains the mechanic behind them and turns your own numbers into scripts — without ever asking for a password.
2024MAYA Group founded
100K+app installs a day across our products
20+brands we grow for
0passwords or API access needed
Followlly is built by MAYA Group, a mobile marketing & app studio founded in 2024. Across our products we see 100K+ app installs a day, and we grow more than 20 brands. Followlly grew out of that work: it started as an internal tool for a creator on our team — the founder’s note below tells the story.
Today it covers three platforms — Instagram Reels, TikTok and YouTube Shorts — and needs zero passwords or API access: Instagram and TikTok connect with a public handle, and YouTube with a YouTube Studio export. It works the same way for solo creators, brands that film product content, and agencies running many accounts: pick a niche, add your accounts and the creators you compete with, and read one short morning plan in the app.
Why we built Followlly
Followlly started as an internal tool for a beauty creator on our team. She had the exports, the trends and the competitors in ten open tabs — and still didn’t know what to film on Monday. We built the layer that turns all of it into a plan and then tracks whether it worked. Now it runs for creators, brands and agencies alike.
Our mission is simple: help people who grow on short video know what to film next and whether it worked — with numbers they can check.
Most tools show one side. Viral-video databases show the market; analytics dashboards show your own account. Followlly connects both: it starts from your numbers, adds only the market signals that matter for your niche, and turns them into a short plan with scripts. Then it watches your next videos to see which advice paid off.
Principles we hold ourselves to
- Compare with what’s usual. A video is judged against its creator’s typical views, not against the biggest accounts — that’s how a small account’s breakout outranks a big account’s ordinary week.
- Show the sample. Every public list says how many videos it’s based on and when it was updated. We don’t call a sound “trending” because two videos used it.
- Public data only. We read public posts and the exports you upload. We never log in to anyone’s account, and nothing can post, like or follow on your behalf.
- Credit the creator. Every video we show names its creator and links to the original post.
How Followlly works
Four steps, from your handle to tomorrow’s script.
Trending Reels and TikToks pulled by niche hashtags about once a week and ranked by views per day over a rolling 21-day window; the sounds used in those videos; competitor outliers (3× or more of a creator’s usual views by default), re-checked every 2–3 days depending on the plan; “rising now” flags (views per hour vs that creator’s usual pace); TikTok’s US trending feed and popular hashtags, refreshed every 1–3 days; rising Google searches and audience questions from Reddit.
Content DNA breaks a breakout down to its portable mechanic — the structure that carries to another topic — and AI writes scripts from your own numbers: hook, shots, on-screen text, sound, caption and the numbers each script relies on.
Each of your videos is compared with your typical video at the same age. Followers, views and hit rate are tracked month over month, per account.
Free public pages
The same data the app uses, open to everyone.
Trends by nicheReels and TikToks ranked by views per day.
SoundsSounds behind the niche’s top videos, with sample sizes.
HashtagsHashtags used across each niche sample and TikTok’s US popular-hashtag scan.
Free toolsOutlier finder, trend finder, engagement calculator.
MethodologyExactly how every number on these pages is produced.
PricingPlans from $29/month, 7 days free.
Creators featured on our pages
Our public pages show public Reels and TikToks to illustrate what’s working in a niche. Each video shows the creator’s handle and links to the original post; covers are cached only so the pages load quickly, and we don’t host the videos themselves.
If you’re a creator and want a video, cover or handle removed from Followlly, email [email protected] with the link to the page or video. We remove it within 24 hours and keep it out of future updates.
Contact
One address for everything: [email protected]. Write to us about support and billing, agency and studio setups, partnerships, press, or removal requests.
Followlly is a product of MAYA Group. Legal details: terms of service and privacy policy.
FAQ
Who makes Followlly?
Followlly is built by MAYA Group, a mobile marketing and app studio founded in 2024. The founder is Yaro Marton, who is also CEO of MAYA Group.
Does Followlly need my Instagram or TikTok password?
No. Instagram and TikTok connect with a public handle, and YouTube with a YouTube Studio export. We never log in to your account, and nothing can post, like or follow on your behalf.
How do I get my video removed from Followlly?
Email [email protected] with the link to the page or video. We remove it within 24 hours and keep it out of future updates.
Is Followlly free?
The public trend pages and free tools are free. The app has three plans from $29/month, each with a 7-day free trial — see pricing.