Guides for TikTok and Reels creators
Short, practical guides on the questions that decide what you film next: which videos are real outliers, how to read your competitors, and what is working in your niche.
Each guide explains a method in plain steps and shows the numbers behind it, so you can check the reasoning yourself. Where a guide shows live numbers, they come from our niche samples of recent public TikToks and Reels, with the sample size and date next to them. How we measure covers where the videos come from and what the data can’t tell you.
We make Followlly, so weigh our view accordingly. Every guide links to the sources it relies on, and the methods work the same whether or not you use our app.
All guides (5)
Outlier videos, explainedThe 3× rule for TikTok and Reels: median vs average, the 3-day rule and how to read 2×, 3× and 10×.How to find your competitorsIn-app methods on TikTok and Instagram, a size-band rule for your list, and how to spot small creators behind fast videos.Competitor analysis for creatorsMedian views, outlier multiple, hit rate and saves per 1,000 views, with a teardown of beauty creators.Find viral videos in your nicheA 30-minute weekly routine: views per day instead of likes, three time windows, and spike vs trend vs format.How to start and grow a beauty TikTokFormat, length, sound, hashtag and caption benchmarks from top beauty TikToks, turned into filming rules.