Instagram Reels trending hashtags this week, by niche
The hashtags behind 324 top Instagram Reels (10K+ views) posted in the last 21 days in fitness, food, travel, beauty, money, tech, home and pets. Leaving out the tags each sample is collected through, the most-used is #skincare, on 14 of them with 908K combined views.
Updated Oct 2, 2026 · based on 324 videos · How we measure
Each niche sample is collected through a few hashtags — for fitness, #homeworkout, #gymtok and #workoutmotivation. Every Reel in it carries one of them by definition, so they are not counted in the lists below. Top Reels use a handful of tags: the median is 5 hashtags, and 6 of 324 use none at all. Generic tags such as #reels, #viral or #explore appear on 12% of them, but they describe nothing, so they are left out too.
How to use it: choose three to five tags from your niche’s list — one broad, the rest specific — and only ones that describe what is actually in the Reel. The best hashtags for Instagram Reels are the ones your audience follows and searches, which is what these lists show for each niche.
Most-used hashtags in top Reels this week
Tags on at least three top Reels, not counting the tags each niche sample is collected through, with the niche that uses them most.
| # | Hashtag | Niche | Top Reels | Views | Views per Reel |
|---|---|---|---|---|---|
| 1 | #skincare | Beauty | 14 | 908K | 65K |
| 2 | #beautytips | Beauty | 12 | 783K | 65K |
| 3 | #gym | Fitness | 11 | 419K | 38K |
| 4 | #makeup | Beauty | 9 | 331K | 37K |
| 5 | #fitness | Fitness | 8 | 232K | 29K |
| 6 | #ootd | Beauty | 7 | 224K | 32K |
| 7 | #tech | Tech | 6 | 197K | 33K |
| 8 | #money | Money | 5 | 630K | 126K |
| 9 | #asmr | Home | 5 | 101K | 20K |
| 10 | #finance | Money | 4 | 928K | 232K |
| 11 | #interiordesign | Home | 4 | 879K | 220K |
| 12 | #financialfreedom | Money | 4 | 227K | 57K |
| 13 | #beauty | Beauty | 4 | 225K | 56K |
| 14 | #hairinspo | Beauty | 4 | 186K | 47K |
| 15 | #hairstyle | Beauty | 4 | 168K | 42K |
| 16 | #recipe | Food | 4 | 155K | 39K |
| 17 | #makeuptips | Beauty | 3 | 437K | 146K |
| 18 | #highprotein | Food | 3 | 246K | 82K |
| 19 | #makeuphack | Beauty | 3 | 213K | 71K |
| 20 | #investing | Money | 3 | 211K | 70K |
Best hashtags for fitness Reels
11 tags used by 2+ creators across 35 top Reels, besides the tags this sample is collected through (#homeworkout, #gymtok and #workoutmotivation) · See the top fitness Reels →
Best hashtags for food Reels
6 tags used by 2+ creators across 35 top Reels, besides the tags this sample is collected through (#easyrecipe, #mealprep and #foodtok) · See the top food Reels →
Best hashtags for beauty Reels
24 tags used by 2+ creators across 98 top Reels, besides the tags this sample is collected through (#grwm, #makeuptutorial, #skincaretips, #beautyhacks and #hairtutorial) · See the top beauty Reels →
Best hashtags for money Reels
13 tags used by 2+ creators across 41 top Reels, besides the tags this sample is collected through (#personalfinance, #sidehustle and #moneytips) · See the top money Reels →
Best hashtags for tech Reels
7 tags used by 2+ creators across 29 top Reels, besides the tags this sample is collected through (#techtok, #gadgets and #unboxing) · See the top tech Reels →
Best hashtags for home Reels
7 tags used by 2+ creators across 34 top Reels, besides the tags this sample is collected through (#homedecor, #diyproject and #cleantok) · See the top home Reels →
Best hashtags for pets Reels
8 tags used by 2+ creators across 20 top Reels, besides the tags this sample is collected through (#dogsoftiktok, #catsoftiktok and #pettok) · See the top pets Reels →