TikTok and Instagram trends this week, by niche
Followlly tracks 629 short videos from the last 21 days across 15 niche pages on TikTok and Instagram Reels, plus 40 videos from the latest scan of TikTok’s US trending feed. Everything is ranked by views per day, so a video posted yesterday can outrank one with ten times the lifetime views.
Updated Oct 3, 2026 · based on 629 videos from 602 creators · How we measure
Among our main niche pages, the fastest-moving right now is Beauty TikTok: its top video, by @jasminemilys, is averaging 708K views a day. The median video in our TikTok samples gets 17K views a day; in the Instagram Reels samples it is 6.3K — so compare videos within a platform, not across. Pick your niche below to see its top videos, the hashtags and sounds behind them and what to film next; the grid further down puts the fastest videos from every niche side by side.
15niche pages live
629videos tracked
602creators
780Kviews/day, fastest video
TikTok trends by niche
Videos pulled from each niche’s own hashtags, plus TikTok’s US trending feed for the broad picture.
TikTok trends right now (US)40 videos from TikTok’s US trending feed · fastest 5.3M views/dayFitness TikTok trends11 videos from the last 21 days · fastest 286K views/day by @solo_fitFood TikTok trends11 videos from the last 21 days · fastest 780K views/day by @406bbqTravel TikTok trends20 videos from the last 21 days · fastest 285K views/day by @isabelle_xy_Beauty TikTok trends102 videos from the last 21 days · fastest 708K views/day by @jasminemilysMoney TikTok trends22 videos from the last 21 days · fastest 74K views/day by @melrobbinsTech TikTok trends1 video from the last 21 days · fastest 2.1K views/day by @abl.ideasPets TikTok trends19 videos from the last 21 days · fastest 646K views/day by @lynnmarie1319TikTok trends for businessesFormats brands can borrow this week
Instagram Reels trends by niche
Reels pulled from each niche’s hashtags, ranked the same way.
Fitness Reels trends45 videos from the last 21 days · fastest 33K views/day by @sunixnoFood Reels trends44 videos from the last 21 days · fastest 78K views/day by @balis.kitchenTravel Reels trends45 videos from the last 21 days · fastest 82K views/day by @hooked_onausBeauty Reels trends146 videos from the last 21 days · fastest 453K views/day by @pieces_she_lovesMoney Reels trends43 videos from the last 21 days · fastest 189K views/day by @networthandchillpodTech Reels trends45 videos from the last 21 days · fastest 61K views/day by @thefindvault54Home Reels trends44 videos from the last 21 days · fastest 159K views/day by @spacivo_interiorPets Reels trends31 videos from the last 21 days · fastest 55K views/day by @torakichi_ai
Fastest videos across every niche this week
The top 12 by views per day from all niche samples. Each card opens the original.
453Kviews / dayInstagrambeauty
If you’re wondering which soap is best for daily bathing without stripping your @pieces_she_loves · 1.4M views · 3d ago♪ Let It Out, Let It Out — Veronica May
How to read a trend page
- Views per day, not total views. A 3-day-old video at 200K views beats a 3-week-old one at 1M.
- Look for repeats. One viral video is luck; three videos with the same format or sound in a niche is a pattern you can use.
- Copy the structure, not the clip. The first shot, the length and where the text sits transfer to your own subject.
- Compare within a platform. TikTok and Reels samples run at different scales.
Niches we are still collecting
Home TikTok: these pages fill in once there are enough recent videos to rank.
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FAQ
What are the biggest TikTok and Instagram trends this week?
Across 629 videos in our niche samples, the fastest is @406bbq’s TikTok video “Crockpot Mongolian Beef & Noodles 🥩🍜🔥 Crockpot Series…” at 780K views per day (Food). Each niche page lists its own top videos.
How do you decide what counts as a trend?
We rank videos by views per day — total views divided by days since posting — inside each niche’s sample from the last 21 days. That surfaces videos picking up now rather than old hits with big lifetime totals.
How often are these trend pages updated?
Niche samples are refreshed about every 7 days and merged into a rolling 21-day window, so older videos drop off automatically. TikTok’s US trending feed is scanned every 1–3 days. Each page shows the date of its last update.
Can I track trends for my own niche and competitors?
Yes — that is what Followlly does. Connect your Instagram or TikTok by handle (no password) and it samples your niche’s hashtags about every 7 days, re-checks your competitors every 2–3 days depending on plan and flags their outliers (3× their usual views or more by default); your own accounts sync daily, and the app turns all of it into a plan for what to film next. 7-day trial on the plan you pick (card required), cancel anytime.