We sorted 57 top TikToks (10K+ views) into formats a brand can borrow without copying anyone’s video: 37 from TikTok’s US trending feed (latest scan, Oct 3, 2026) and 20 posted in the last 21 days under money, tech and food hashtags. The biggest group is step-by-step how-to (16 videos).
Updated Oct 3, 2026 · based on 57 videos · How we measure
For a business, the useful part of a TikTok trend is usually the format, not the meme: a how-to, a before/after, a relatable skit — structures that already hold attention and still work with your own product and people. Each format below shows how many of these videos use it, how fast they are gaining views, real examples, and how a business account can adapt it. 4 formats show up in two or more videos; formats seen only once are listed separately, because one video is a lead to test, not a pattern.
One practical note before you start: 81% of these videos use original audio rather than a licensed song, and the median length is 39 seconds. That matters because brand accounts usually can’t use every popular song (more below), and because it means a phone, one location and a clear first shot are enough to compete. Formats are grouped by keywords in captions and hashtags, so treat the labels as a guide.
Formats seen in at least two of the 57 videos, sorted by how many use them. 23 more videos had too little caption to classify.
16 videos · median 64K views/day
A routine, recipe or tutorial viewers can follow and save.
Borrow it: Turn your product into a three-step how-to: one shot per step, numbered on screen, with the finished result at the start and again at the end.
Example: @outruncook — “Enjoy the Compilation of the Best Outdoor Cooking Videos 🌴🥬” (5.2M views/day, US feed).
7 videos · median 45K views/day
A location shown at its best — a view, a room, a spot.
Borrow it: If you have a location, film the best view first, then name the place and one practical detail (price, hours) on screen.
Example: @zhangsanbarbecue — “The atmosphere at 7 p.m. in Chongqing is so amazing.” (114K views/day, US feed).
4 videos · median 94K views/day
A situation the audience recognizes, acted out with a punchline.
Borrow it: Act out a situation your customers know — the late delivery, the friend who asks for a discount. One location, two shots, punchline before ten seconds.
Example: @itscoldtrain2 (884K views/day, US feed).
3 videos · median 1.7K views/day
One useful trick or one common mistake, fixed fast.
Borrow it: Answer one mistake your customers make, in under 30 seconds. Lead with the mistake as on-screen text; your product can be the fix, but it does not have to be.
Example: @savannahraebryant — “big day meeting goals over here 😝😝😝 @Fidelity Investments @Capital…” (9.9K views/day, money).
Seen in one top video so far — worth a test, not a plan yet.
1 video · 652K views/day
Close-up process footage where the natural sound does the work — cooking, making, packing, cleaning.
Borrow it: Film your product being made, packed or used, up close with the real sound. No voiceover and no music needed, so it works for any account.
Example: @selenaeats2much — “that was too good @Dave’s Hot Chicken” (652K views/day, US feed).
1 video · 42K views/day
Someone joining a format that is already circulating, often crediting the original.
Borrow it: Join a format that is already working with your team or product: keep the structure, credit the original, change the setting.
Example: @humairajawaidmusic — “Ham bhul gaye har baat magar Tera pyar nahi bhuley 🤍🥹” (42K views/day, US feed).
A trend built on a popular song is only useful if your account can use the song. TikTok business accounts are generally limited to its Commercial Music Library, so check the sound in the app before you plan a shoot around it. The good news: 46 of 57 videos on this page use original audio, so most of what works right now doesn’t depend on music at all.
Want to see which songs are behind this week’s top videos anyway? Trending songs on TikTok.
Ranked by views per day; each card opens the original.
5.2Mviews / dayTikTok
Enjoy the Compilation of the Best Outdoor Cooking Videos 🌴🥬@outruncook · 30.5M views · 6d ago
4.5Mviews / dayTikTok
(no caption)@sergey8996 · 253.8M views · 56d ago
1.8Mviews / dayTikTok
😭😭😭😭he’s pissed@80ktwins · 112M views · 61d ago
1.5Mviews / dayTikTok
im feeling tremendous x animeedit@gleaming_tights2 · 12.8M views · 9d ago
782Kviews / dayTikTok
(no caption)@imedaademi · 615K views · 19h ago
652Kviews / dayTikTok
that was too good @Dave’s Hot Chicken@selenaeats2much · 17.4M views · 27d ago
317Kviews / dayTikTok
Музыка — это ускользающее искусство, сотканное из тишины и звуков. Она рождается@liinni0 · 8.2M views · 26d ago♪ Everlong
174Kviews / dayTikTok
Puri Raat Kahan Tha Tu😂🤣#funny@babacheofficial804 · 10.4M views · 60d ago
169Kviews / dayTikTok
@mirahairss из Ижевска нарастила мне волосики💋#foryoupage@dfantola · 9M views · 53d ago
114Kviews / dayTikTok
The atmosphere at 7 p.m. in Chongqing is so amazing.@zhangsanbarbecue · 2.2M views · 19d ago
90Kviews / dayTikTok
how to go viral on tiktok!@notme.btw75 · 1.7M views · 19d ago