Cleanser picks by skin type
These videos sort one product range or category by dry, oily, sensitive or acne-prone skin so viewers can self-select. Three of them sit around 20K–54K views per day, and one uses a comment-for-link call to action.
Beauty Reel ideas: makeup & skincare Reels trending this week
146 beauty Reels posted in the last 21 days by 140 creators, ranked by views per day so a two-day-old breakout can be compared with a three-week-old video. Below: the named trends they share, the audio and hashtags behind them, and ideas to film this week.
Updated Oct 2, 2026 · based on 146 videos from 140 creators · next refresh ~Oct 9, 2026 · How we measure
146videos analysed (21 days)
140creators
453Ktop views / day
5.5Kmedian views / day
What stands out this week
The fastest-growing beauty Reel in the sample is @pieces_she_loves’s “If you’re wondering which soap is best for daily bathing without…” at 453K views a day (1.4M views in 3 days). The median video gets 5.5K views a day, so the leader is running at about 83× the typical pace. Lengths vary: the median among the top 24 is 31 seconds. 75 of 146 use original audio or a voiceover instead of a named track, and only 3 tracks appear in more than one video — videos without a named track account for 50% of the sample’s views. Beyond the hashtags we search by, the most common tag is #makeup (20 videos).
How to use this page: start with “Cleanser picks by skin type” below and open three of the examples. Note what happens in the first second, how long the video runs and whether the sound is a track or a voiceover, then film your own version in your setting, with your angle.
Named trends this week
Formats and themes found in the 40 fastest-growing beauty Reels by our weekly analysis (Oct 3). Each trend shows at least two videos, and every example links to the original.
Kitchen-ingredient DIY skincare
Home remedies built on coconut oil, aloe vera or Vaseline pull steady views. The coconut hacks Reel reached about 76K views per day.
Don't-throw-it-away beauty upcycle
A thrifty reveal, like turning an empty lip gloss bottle into tinted balm, hit about 62K views per day. The Girl Math pitch of buying a tool once instead of paying for repeat treatments follows the same money-saving logic.
Named-technique makeup hacks
Short demos give a technique a name, such as precision baking, a skinny lifted contour or a smoky wing lash hack, and list the exact products and shades. They run 22–53 seconds and pull 17K–24K views per day.
Bob chop and blonde formula reveals
Hair-change videos show a before-and-after cut or share a color formula. The bob Reel used a Taylor Swift track and reached about 68K views per day in under two days.
Quick hairstyle with cheap accessory
Hairstyle Reels under 30 seconds feature a budget clip-in, star clips or a one-minute bun set to trending music, often with a shopping code or price in the caption.
Pick-one hair or look poll
These captions ask viewers to choose option 1, 2 or 3, or to name the next celebrity look, which invites comments.
Top beauty Reels by views per day
24 of 146 videos, fastest-growing first. Each card links to the original post on Instagram.
453Kviews / dayInstagram
If you’re wondering which soap is best for daily bathing without stripping your @pieces_she_loves · 1.4M views · 3d ago♪ Let It Out, Let It Out — Veronica May
74Kviews / dayInstagram
Coconut की ये Secret Hacks हर किसी को ज़रूर पता होनी चाहिए DesiNuskhe@yourhealthmaster · 294K views · 4d ago
73Kviews / dayInstagram
쿠팡 8400원 옆볼륨 헤어피스 ㅊㅊ@vanilrabin · 154K views · 2d ago♪ GRLS — TUIDE
69Kviews / dayInstagram
Sportswear haul+ try-on with @glowmode_official Search for GLOWMODE on SHEIN and@hell0busra · 120K views · 2d ago
65Kviews / dayInstagram
This is for those that are holding onto that hair that is doing nothing for them@hair.by.becky · 131K views · 2d ago♪ Patient Zero — Taylor Swift
61Kviews / dayInstagram
Don’t throw away your old Lip Gloss bottle I cleaned mine and turned it into tin@the_velvetxvanity · 239K views · 4d ago
54Kviews / dayInstagram
Skincare that fits your budget & your skin type. 🤍 Dry or oily — we’ve got you!@skinrich_ulwe · 337K views · 6d ago♪ 23 Theme (From "Aa23") — Hector Salamanca, Aniru
47Kviews / dayInstagram
A little self-care goes a long way 🥥✨ Sharing one of my simple beauty routines @valentina.tinawale · 161K views · 3d ago
36Kviews / dayInstagram
Right choices . . .@girlsglowtips · 73K views · 2d ago♪ hypnotic (super slowed) — isq
26Kviews / dayInstagram
Comment for “link” 🖤 . . . . . . . . . .@the_mallu_curls · 35K views · 1d ago♪ Chembakame — Franco Simon
26Kviews / dayInstagram
Si no has probado los labiales de @fentybeauty no se a que estás esperando ✨ est@rocioaggv · 47K views · 2d ago
25Kviews / dayInstagram
Moms share ke paksu, kali aja doi mau denger Cara pakai yang benar: ✅ Pilih SPF @dr.kres.dve · 52K views · 2d ago
25Kviews / dayInstagram
Wait until you see the glow… ✨ Anzeige | Ad @svenja_walberg_official@van.tuxx · 225K views · 9d ago♪ Heavy Hearts — half.cool
25Kviews / dayInstagram
(no caption)@mairacosmetics.official · 81K views · 3d ago
24Kviews / dayInstagram
🎀 Girl Math: Beauty Investment Edition My favourite kind of Girl Math? Buying s@tanaisshaparrabia · 119K views · 5d ago
23Kviews / dayInstagram
Skinny + lifted face contour @editioncosmetics_ Sculpting Contour Crayon shade L@makeupby_elliee · 136K views · 6d ago
23Kviews / dayInstagram
Outfit para Italia, día 6🤍🫰☀️@xandreabellox · 55K views · 2d ago♪ COMPA COLETO (uy_como) — ARIA VEGA
22Kviews / dayInstagram
¡El rubio que van a querer todas este verano, reveló la fórmula! ☀️️💇♀️ Pero p@diblaccio_coiffeur · 56K views · 3d ago
21Kviews / dayInstagram
Eigenwerbung Smocky Wing Hack mit Aylué Lashes ✨ Lashes: AURA in schwarz 🖤✨@iman.sophiee · 38K views · 2d ago♪ Bright Eyez — Melissa Reese
20Kviews / dayInstagram
Você não vai ter um acabamento melhor do que esse ✨@jearonis · 42K views · 2d ago♪ How Cute Can You Be? — Frank Sinatra
19Kviews / dayInstagram
Ya saben pandoritas🍒 makeuptok@lismaaaary · 68K views · 4d ago
19Kviews / dayInstagram
Comment “Link” if you want links to the best face washes for different skin type@avira_cares · 40K views · 2d ago♪ Radha Govaldi — Kushal Chokshi, Aghori Muzik
19Kviews / dayInstagram
Cetaphil ke itne saare cleansers… but aapki skin ke liye kaunsa hai RIGHT? 🧴✨ D@rj_skincare007 · 96K views · 5d ago
19Kviews / dayInstagram
(no caption)@mohjat__ghilman · 34K views · 2d ago♪ Skincare, glow glow glow — STISSounds behind this week’s top beauty Reels
71 of the 146 videos use a named track; 75 use original audio or a voiceover. 3 tracks appear in two or more videos. Sorted by the combined views of the videos that used each sound; 37 tracks used once by a video growing slower than the median (5.5K views a day) are left out.
- ♪Let It Out, Let It Out — Veronica Mayin 1 video · 1.4M views · Instagram
- ♪23 Theme (From "Aa23") — Hector Salamanca, Anirudh Ravichander, Heisenbergin 1 video · 337K views · InstagramOpen sound ↗
- ♪Heavy Hearts — half.coolin 1 video · 225K views · Instagram
- ♪Patient Zero — Taylor Swiftin 3 videos · 170K views · Instagram
- ♪GRLS — TUIDEin 1 video · 154K views · Instagram
- ♪COMPA COLETO (uy_como) — ARIA VEGAin 2 videos · 95K views · Instagram
- ♪Like a Virgin — Madonnain 1 video · 82K views · Instagram
- ♪hate that i made you love me — Ariana Grandein 1 video · 81K views · Instagram
- ♪hypnotic (super slowed) — isqin 1 video · 73K views · InstagramOpen sound ↗
- ♪How Cute Can You Be? — Frank Sinatrain 1 video · 42K views · Instagram
- ♪Radha Govaldi — Kushal Chokshi, Aghori Muzikin 1 video · 40K views · Instagram
- ♪Billo Rani — Pritam, Anand Raj Anand, Richa Sharma, Javed Akhtarin 1 video · 40K views · Instagram
Open sound ↗
Looking for songs across every niche? See trending sounds.
Hashtags used by the top beauty Reels
Tags that appear on at least two of the 146 videos, with how many videos used each and their average views.
#makeuptutorial34 videos · avg 10K views · search tag#grwm29 videos · avg 17K views · search tag#skincaretips26 videos · avg 65K views · search tag#beautyhacks24 videos · avg 77K views · search tag#hairtutorial23 videos · avg 32K views · search tag#makeup20 videos · avg 19K views#skincare13 videos · avg 63K views#beautytips11 videos · avg 64K views#ootd11 videos · avg 21K views#beauty7 videos · avg 24K views#hairinspo5 videos · avg 39K views#hairstyle5 videos · avg 35K views#makeuphacks5 videos · avg 29K views#makeuptips4 videos · avg 111K views#kbeauty4 videos · avg 14K views#eyeshadow4 videos · avg 6.9K views#makeuphack3 videos · avg 71K views#skincareroutine3 videos · avg 49K views#hair3 videos · avg 20K views#fallmakeup3 videos · avg 7.6K views#outfitinspo3 videos · avg 5.6K views#coconutoil2 videos · avg 227K views#makeuplover2 videos · avg 127K views#selfcare2 videos · avg 72K views#beautytok2 videos · avg 44K views#lacajadepandora2 videos · avg 44K views#maquiagem2 videos · avg 31K views#columbusohio2 videos · avg 30K views#maquillaje2 videos · avg 29K views#aesthetic2 videos · avg 28K views
How to pick: pair one or two broad tags people already browse, such as #makeuptutorial and #grwm, with two or three that name your exact format or topic. In this sample some of the best-performing narrower tags were #coconutoil (2 videos, 227K average views), #makeuplover (2 videos, 127K average views), #makeuptips (4 videos, 111K average views). The Reels here used a median of 5 hashtags. Generic tags like #fyp or #viral are left out: they say nothing about the topic. Tags marked “search tag” are the ones we use to find videos, so their counts are inflated by how we sample.
More tags across niches: trending hashtags · Instagram Reels hashtags.
Ideas to film this week
Concrete beauty Reels to make, each built on a real breakout from this sample. Make your own version — same structure, your subject and setting.
Hook: Dry, oily, or acne-prone? Here's the one cleanser for each.
How to film: Hold up 3–4 cleansers one at a time, with a skin-type label on screen for each, then do a quick texture swatch. Keep it to about 20 seconds with voiceover, and end by asking viewers to comment their skin type.
Based on: @rj_skincare007 · 19K views/day
Hook: Don't toss that empty lip gloss, watch this.
How to film: Show the empty tube, then clean it, melt balm with a bit of lipstick, fill the tube and swatch it on your lips. Aim for about 35 seconds with original audio and a voiceover.
Based on: @the_velvetxvanity · 61K views/day
Hook: Three things coconut oil does that I wish I'd known sooner.
How to film: Shoot three quick demos, such as cuticles, hair ends and body, with a text label on each one. Keep it to about 25 seconds with voiceover.
Based on: @yourhealthmaster · 74K views/day
Hook: This baking technique is why my concealer never creases.
How to film: Start with a close-up of concealer going on, press the powder in with a puff, mist, then dust off and show the finish in daylight. Run about 22 seconds with on-screen product names and original audio.
Based on: @makeupby_elliee · 16K views/day
Hook: If your long hair is doing nothing for you, watch this.
How to film: Show the long hair before, then the cut in progress at sped-up pace, then a slow reveal turn of the bob. Keep it around 30 seconds over a trending pop track.
Based on: @hair.by.becky · 65K views/day
Hook: Three easy waves, which one are you wearing this weekend?
How to film: Film three short hairstyle tutorials with a big number on screen before each one, ending on a side-by-side of all three. Keep it to about 30 seconds on trending audio and ask viewers to comment a number.
Based on: @coletstyleassessors · 17K views/day
More Instagram trends and tools
Beauty TikToksThe same niche on TikTok: 102 videos, top at 708K views/day.Fitness Reels45 videos from the last 21 days, ranked by views per day.Travel Reels45 videos from the last 21 days, ranked by views per day.Food Reels44 videos from the last 21 days, ranked by views per day.Tech Reels45 videos from the last 21 days, ranked by views per day.Home Decor Reels44 videos from the last 21 days, ranked by views per day.Money Reels43 videos from the last 21 days, ranked by views per day.Pet Reels31 videos from the last 21 days, ranked by views per day.Trending soundsSounds and songs behind fast-growing videos across niches.Instagram Reels hashtagsHashtags behind fast-growing Reels, by niche.Reel & TikTok ideasIdeas to film this week across every niche we track.Outlier finderFind the videos that beat a creator’s usual views by a wide margin.
FAQ
What audio is trending for beauty Reels?
In the 146 beauty Reels we tracked over the last 21 days, 51% used original audio or a voiceover rather than a named track. The named tracks behind the most-viewed videos were “Let It Out, Let It Out — Veronica May” (1.4M views), “23 Theme (From "Aa23") — Hector Salamanca, Anirudh…” (337K views), “Heavy Hearts — half.cool” (225K views). Only 3 tracks were used in more than one video, so no song dominates this niche right now.
What hashtags should I use for beauty Reels?
The most-used tags in this sample were #makeuptutorial (34 videos), #grwm (29 videos), #skincaretips (26 videos). The top videos used a median of 5 hashtags. Combine one or two broad tags with two or three that describe your exact format, and skip generic tags like #fyp or #viral.
What makeup and skincare Reels should I make this week?
Start with the trends and ideas on this page — each is built on real videos from the last 21 days. Right now the fastest-growing beauty Reel is @pieces_she_loves’s, at 453K views a day. Keep the structure and length of a format that is working and change the subject, setting and voice to your own.
How do you decide which beauty Reels are trending?
We rank by views per day: total views divided by the days since posting (minimum half a day), so a two-day-old Reel can be compared fairly with a three-week-old one. Videos are found through beauty hashtags such as #grwm, #makeuptutorial, #skincaretips and kept in a rolling 21-day window.
How often is this page updated?
Our beauty samples refresh about every 7 days, and new videos are merged into the rolling 21-day window. This page was last updated Oct 2, 2026; the next sample refresh is expected around Oct 9.